Firkins Mitsubishi

Every summer, some 150 auto and motorcycle enthusiasts head to Pikes Peak in Colorado to race to the top. It's called the Race to the Clouds, and over the years, a wide variety of trucks, cars, motorcycles and 4x4 vehicles have taken on the 12.42 mile track. This year, Mitsubishi will be sending one of their i-MiEV vehicles to the summit of Pikes Peak.

This won't be the first electric vehicle to...

If you're thinking that you're ready to make the switch to the EV life, you've probably hesitated a bit when you've seen the starting MSRP of many of the popular electric cars now available. The ubiquitous Leaf starts at $35,000, the plug-in Hybrid Volt starts at $40,000, and the upcoming EV Focus is reported to cost about the same. What's an environmentally-conscious shopper to?

Well, think smaller. Yup...

If you were to catch a glimpse of the all-new Mitsubishi Outlander driving down the streets of Colorado in the near future, you might not recognize it as a Mitsubishi at all. Not only has it undergone an impressive redesign on the outside, a plug-in hybrid system whirrs away under the hood, the first of its kind from the Japanese automaker. Oh, and we almost forgot to mention the electric all-wheel drive system!

As far as...

The Geneva Motor Show is fast approaching! Here at Firkin's Mitsubishi, we really can't wait. Mitsubishi has confirmed that they plan to launch an all-new model at the show, and they've even released a teaser image.

What's it look like? Well, it's got headlights. And that's really all we can see, so far. But if they released an image showing the car in its entirety, we'd have nothing...

What is it about the Mitsubishi i-MiEV that we love so much? Could it be the 112 MPGe? Or maybe it's the fact that it's the most affordable EV in the country? Quite possibly, it's because it boasts zero tailpipe emissions? Yes, we love all of those things, but what we're really excited about right now is that Mitsubishi has decided to move up the release of the 2012 i-MiEV by...

Did you ever think you'd hear the day when a production model vehicle is as efficient as 100 miles-to-the-gallon? Well, that day is here, with the Mitsubishi i EV. It doesn't run on gasoline, but according to the EPA and the Department of Energy, it's the most efficient car available today, based on their MPGe ratings.

What's MPGe? Miles per gallon gasoline equivalent...

It has been rumored that a Mitsubishi Lancer EVO (aka, Lancer Evolution) hybrid may be coming to dealerships soon, including Firkins Mitsubishi in Bradenton, Florida.

Conflicting reports for the past year were indecisive about if the Japanese auto maker would indeed produce this vehicle. Now it seems they will.

"I don't think it's a good idea to introduce the next generation of Lancer Evolution that is similar to what we have today," Mitsubishi…

Firkins Mitsubishi, serving the greater Bradenton, Florida area, has been talking up the Mitsubishi i for some time now. The first ever electric vehicle from our favorite Japanese automaker is set to arrive at select dealership lots later this month, and now the North American variant has entered production.

The U.S.-bound i is currently being manufactured alongside the Japanese variant at the company's Mizushima plant. But, there are a few differences between…

Hybrid power, diesel power, and a Mitsubishi Lancer Evo. The popular sedan, also available in a fast new sportback hatch variant, is going green and coming soon to Firkins Mitsubishi in Bradenton.

Along with this hybrid system, Autocar reports the new Evo Lancer will feature a four-wheel drive system; integrating brakes, steering and traction control.

"The next Evo's hybrid/diesel powertrain is still something of a surprise," says Gas3.org. "To date, there have…

Like the electric vehicles coming to Firkins Mitsubishi in Bradenton, one city in America will be the setting for the introduction of a revolutionary vehicle - Mitsubishi i EV.

Normal, Illinois is being converted into EVTown. An EV community, set up by a coalition of businesses, government representatives and other interested parties, Normal citizens believe electric vehicles are the future of travel, and can bring a us together while saving the world.

The 2012 Mitsubishi i…